How to choose the best hashtags for Instagram and gain followers?

Have you ever stopped to think about the amount of publications generated every day on social media? If a user wants to search for a specific topic, it is important that the posts are cataloged to facilitate the search, right? Well, know that this is the role of hashtags for Instagram.

Already well known to those who use Instagram frequently, hashtags are powerful tools for separating and cataloging publications. With them, people who are not yet followers of your page can access your content and, with that, get to know your work.

So, do you want to understand in depth what they are, what are hashtags for Instagram and how to choose the best ones for your posts? Continue here and see how this tool can help you increase your business sales!

What are hashtags for Instagram?


Hashtag for Instagram are short words or expressions preceded by the symbol “#” (popularly known as “ticking game”) whose purpose is to categorize content. This means that the tool serves as labels that indicate what the subject of the publication is.

Cataloging posts using hashtags allows users of social networks, especially Instagram, to be able to search for a specific topic and find all related publications.

This need to group content by themes emerged on Twitter in 2007 and came from the users themselves. At the time, people noticed the importance of creating tags (labels) to organize posts quickly and simply.

Currently, hashtags for Instagram, in addition to facilitating the search for content in image or video, have the power to generate organic traffic to your page. This means that, through hashtags, more people visit your profile.

In addition to tagging feed posts, you can also use the tool in your Instagram bio, Stories and Reels.

What are the advantages of hashtags for Instagram?


There is no shortage of reasons to use hashtags in your social media marketing strategy. After all, as we have already shown, they have the power to give more visibility to your content and, with that, bring more people interested in what you post.

However, it is important to list the main advantages of hashtags for Instagram to help you structure your strategy. Check out all the benefits below:

Greater reach of your posts


The main purpose of hashtags for Instagram is to generate traffic. This means that, using the right keywords, you will be able to give your work more visibility on social media.

The more people know about your profile, the greater the chances of getting more likes, shares and interactions with your content. And since Instagram allows up to 30 hashtags per post, you have plenty of opportunities to reach the right audience.

Increase in the number of followers


In the same way that hashtags are used to reach more people, they also allow the number of followers of your page to increase. This is because tags help people find content that is more aligned with their interests.

Especially if you work with a more specific niche market — for example, if your company makes pet bows to sell — hashtags for Instagram are the best way for your business to be found on the social network. In this case, just add the hashtag “#petbows” so that potential customers know your solution.

With this, it is clear that when people find profiles that produce quality content aligned with their interests, they tend to have more engagement and are more likely to become customers.

Qualified audience attraction


It’s normal to have followers who don’t necessarily want to buy your product. Maybe the person just likes your content and wanted to know more about it. Or, still, she has not walked through the sales funnel and, therefore, is not prepared to make a purchase.

Regardless of the reason, you need to be clear about how qualified your audience is to effectively consume your product or hire the service your company offers.

Therefore, the more aligned your Instagram hashtag is with your objective, the more mature the audience you will be attracted to. However, you can perfectly create a content production strategy to qualify those people who are still at the top of the funnel or even in the middle of the funnel.

Want to understand more about how to use Instagram to sell, creating content aligned to your audience’s interests and at the appropriate frequency? So, download the complete and free material that we have prepared about posting schedule:

Growth in conversions


All the advantages we mentioned above result in this one, which is the increase in the number of followers converted into customers. It is important to know that hashtags for Instagram will not be solely responsible for the increase in sales. However, this strategy added to others has the power to increase the conversion rate.

So, we can say that uniting content aligned with the interests of the target audience with the correct hashtags is the key to boosting e-commerce sales on the social network.

What are the most popular hashtags in the world?


In 2021, the website Metricool did a survey analyzing 1.7 million hashtags to understand which were the most popular terms among Instagram users. After collecting the data, the team arrived at the number of top 300 hashtags. However, to facilitate the analysis, it was necessary to cut out the most popular terms according to the themes.

Check below which are the best hashtags for Instagram according to market niches:

Fashion


Fashion Instagram profiles are very popular among users and bring positive results for companies that work with fashion e-commerce. To hit the posts, bet on the hashtags below:

#fashionblogger;

#fashion;

#style;

#ootd;

#model;

#dress;

#fashion;

#look;

#mall;

#outfit;

#shoes;

#fashionista;

#stylish.

Beauty


Those who run businesses related to beauty, such as hairdressing salons, sales of cosmetics, consulting, among others, need to be aware of trends and news in the area. For this, nothing better than using the correct hashtags for Instagram. Check out which are the most popular:

#hair;

#beauty;

#nails;

#makeup;

#nailsart;

#makeupartist;

#hairstyle.

Well-being and lifestyle

Another area that draws a lot of attention among Instagram users is lifestyle. Subjects related to this niche include health, well-being and practices for healthy living. Check out some of the most used and accessed hashtags:

#love;

#cute;

#selfie;

#I;

#friends;

#fun;

#family;

#life;

#Lifestyle;

#inspiration;

#cool.

Fitness


Fitness content is very popular on Instagram, mainly because people are increasingly looking to achieve a healthy life through physical exercise. Check out the top hashtags:

#fitness;

#gym;

#workout;

#fit;

#bodybuilding;

#training;

#nike;

#yoga;

#hip hop;

#running;

#dance.

Pets


Pet owners are an audience very engaged in news and trends in the pet world. So, if you have an online pet shop or sell items for animals, be sure to use the following hashtags:

#puppy;

#dogs;

#cats;

#pet;

#dogstagram;

#installtag;

#animals.

Food


Following the trends of hashtags for Instagram, we have the food niche, which involves not only healthy foods, but the so-called #pornfoods, that is, dishes presented in a glamorous way to attract and captivate people. See what the main tags are:

#food;

#instafood;

#foodporn;

#vegan;

#breakfast;

#chocolate;

#coffee.

Nature


On Instagram, there is no shortage of images of sunsets, mountains and natural landscapes of all kinds. For your publications to be successful, how about using one of the hashtags below?

#nature;

#summer;

#sunset;

#Natural;

#beach;

#naturelovers;

#view;

#sunshine;

#sea.

Tourism


Those who work with tourism can also take advantage of hashtags for Instagram and show their followers the beauties to be explored in the world. Check out the most used tags:

#travel;

#travelphotography;

#instatravel;

#vacation;

#vacation;

#trip;

#london;

#japan;

#nyc;

#Brazil;

#Paris;

#Indonesia;

#instanbul

Photography


As a social network with a strong visual appeal, Instagram is the perfect platform for professional and amateur photographers to showcase their work. To give visibility to your clicks, use the following hashtags:

#photography;

#photo;

#vsco;

#vscocam;

#photographer;

#blackandwhite;

#photoshoot;

#canon;

#nikon.

Art


Those who sell art on the internet or have their own craft shop can also choose the best hashtags to boost their posts. Here are the most searched ones:

#art;

#design;

#artist;

#drawing;

#illustration;

#vintage;

#interiordesign;

#color;

#instaart;

#digitalart;

#aesthetic.

Song


New and already renowned artists use the platform a lot to promote their work. The most used hashtags to attract new listeners are as follows:

#music;

#song;

#musician;

#livemusic;

#newmusic;

#instamusic.

Marketing


Instagram is full of marketers giving tips and guiding followers on the concepts of the field. To reach the right audience, the most used hashtags are:

#blogger;

#sale;

#video;

#youtube;

#Tumblr;

#influencer.

Humor


Instagram users do not only live from informative content. Humor pages are very famous and are often a huge hit with their followers. The most used hashtags to group humorous posts are:

#memes;

#lol;

#meme;

#dankmeme.

Instagram


Finally, the last category listed by the survey includes hashtags created by the social network itself to increase engagement on Instagram. The list of tags is very extensive, so we have separated only the main ones:

#instagood;

#picoftheday;

#follow;

#Instagram;

#tbt;

#repost;

#nofilter;

#explore;

#instafashion;

travelgram;

#insta;

#Also;

#top.

How to use hashtags for Instagram correctly?


Now that you know what hashtags are for and which are the most used and sought after on the platform, we want to show you how to make the most of the benefits of this tool.

Check out, below, some golden tips to choose the right hashtag for Instagram and attract more people to your profile:

Keep the hashtags organized


Choose the best hashtags even before publishing the content, even during the planning stage. To keep everything organized, create a spreadsheet or text document where you can list all the hashtags that will be used.

This is a great way to correlate keywords and map the ones that bring the most results.

Don’t overdo the number of tags


As we already mentioned, Instagram allows you to add up to 30 hashtags per post. However, it is not necessary to include so many, as this can pollute your post and harm your reach.

So, to be able to attract the right people without negatively impacting your post, try to put up to five hashtags.

Use short terms


Hashtags that are too long are often poorly sought after, as they are difficult to write and to read. So try to choose shorter words, which take the user straight to the subject of their interest.

In addition, the keywords you choose need to have high search volume, so you can guarantee that other people will reach your profile through them.

Be more specific


Throughout this article, we show you the most popular Instagram hashtags among the accounts registered on the platform. However, as you can see, most of them are quite generalist.

To fully reach your audience, try to use words that are more aligned to the niche you work with. Remember: lower search volume and more specific hashtags are better for your business if you work in a specific niche market.

Take tests


Finally, there is no cake recipe when it comes to hashtags for Instagram. The best way to understand which tags will make your business take off among social network users is to test.

Evaluate the best times to publish your content, understand which hashtags are bringing in the most people and how mature these followers are. After all, your goal with this strategy is to prospect customers!

Learned all about hashtags for Instagram?


We hope this content has helped you understand how hashtags for Instagram work and how this tool can help you increase your traffic. More than mere keywords, these tags act as a magnet for followers and, who knows, future customers.

Hashtag FAQ for Instagram

What are hashtags for on Instagram?


Hashtags for Instagram are short words or expressions preceded by the symbol “#” (popularly known as “ticking game”) whose purpose is to categorize content. This means that hashtags serve as tags that indicate what the subject of the publication is.

What are the best Instagram hashtags to gain likes and followers?

#follow me;

#like4like;

#likeforlike;

#follow4follow;

#followforfollow;

#l4l;

#f4f;

#likeforlikes;

#likeforfollow;

#followback;

#followforfollowback;

#likebackteam;

#instafollow;

#tflers;

#TagsForLikes.

What are the 100 most used hashtags on Instagram?

#love;

#instagood;

#photooftheday;

#fashion;

#beautiful;

#happy;

#cute;

#tbt;

#like4like;

#follow me;

#picoftheday;

#follow;

#me;

#selfie;

#summer;

#art;

#instadaily;

#friends;

#repost;

#nature;

#girl;

#fun;

#style;

#smile;

#food;

#install like;

#family;

#travel;

#likeforlike;

#fitness;

#follow4follow;

#igers;

#tags4likes;

#nofilter;

#life;

#beauty;

#amazing;

#Instagram;

#photography;

#photo;

#vscocam;

#sun;

#music;

#followforfollow;

#beach;

#ootd;

#bestoftheday;

#sunset;

#dog;

#sky;

#vsco;

#l4l;

#makeup;

#foodporn;

#f4f;

#hair;

#pretty;

#cat;

#model;

#swag;

#motivation;

#girls;

#party;

#Baby;

#cool;

#gym;

#lol;

#design;

#instapic;

#funny;

#healthy;

#christmas;

#night;

#lifestyle;

#yummy;

#flowers;

#tflers;

#hot;

#handmade;

#instafood;

#wedding;

#fit;

#black;

#일상;

#pink;

#blue;

#workout;

#work;

#blackandwhite;

#drawing;

#inspiration;

#holiday;

#home;

#london;

#nyc;

#sea;

#instacool;

#winter;

#goodmorning;

#blessed.

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